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What is Search Engine Optimization (SEO)?
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What is the need for Search Engine Optimization?
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Can I optimize my website and submit it?
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Can I submit my site to search engines for free?
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There are companies that guaranteed site top
placement in top search engines. Should they be trusted?
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Why are Keyword phrases important?
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How much does it cost to participate in the PPC
search engines?
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What is PageRank and why is it so important?
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What is Search Engine Spamming?
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What is a directory?
1. What is Search Engine Optimization (SEO)?
Search engine optimization is the process of analyzing your site and modifying it
to enable search engines to read it, understand it and index it correctly. In other
words, it is simply the the use of search engines to draw traffic to your web site.
It can also be referred to more generally as search engine marketing.
2. What is the need for Search Engine Optimization?
Search engine promotion is one of the cheapest methods of advertizing for any organization.
In today's highly competitive markets, business Web sites that aren't optimized for
the keyword phrases that are relative to their business, have little chance of being
found by their potential customers. The goal of most business Web sites is to achieve
one or more of the following:
- Sell Products
- Sell Services
- Build Brand
- Establish Credibility
Search Engine optimization can
make your site visible to your customers and help
you achieve your goals successfully.
3. Can I optimize my website and
submit it?
Yes. With a lot of time, effort and research, you
can optimize and submit your site yourself. Inorder
to do that, you need Know your web site key phrases,
and redesign if required. You also need to take care
that the website doesn't get banned, for something
that you think is not your fault.
However, with the time and effort you must expend,
it would be more logical to let a professional search
engine marketer complete this work. A poor job of
optimization is hard undo and won't yield any results.
4. Can I submit my site to search
engines for free?
There are still several search engines that offer
free submission and they offer no inclusion guarantees
and it may take many months before you see your site
listed if at all. Anyone serious about doing business
on the Web should not rely on free submission.
On the other hand, paid inclusion is fairly inexpensive
compared to other forms of advertising and if at all
you are not targeting Google then you're missing nearly
50% of the market.
5. There are companies that guaranteed
site top placement in top search engines. Should they
be trusted?
Answer is No. The Web is plagued by unscrupulous SEO
firms that will say anything to get your money. And
no one can guarantee you a specific position in short
time. Also, there are only 17 search engines that
really matter and We submit your websites to trusted
Search engines only.
6. Why are Keyword phrases important?
Keyword phrases are words that the user enters into
the search engine to help them find what they are
looking for on the web. Hence, it is important to
know what keyword phrases your customers are searching
for so your site can be optimized accordingly.
7. How much does it cost to participate
in the PPC search engines?
The cost to participate in Pay Per Click search engines
such as Google Ad Words etc which provide sponsor
results in many search engines and directories is
based on several factors.
Our main focus is search engine optimization for your
site, but we can also help you figure out the best
design to maximize your exposure.
8. What is PageRank and why is
it so important?
PageRank is one of the methods Google uses to determine
a page’s importance on the net. Essentially, Google
looks at all the sites that are linked to you. If
those site are high ranking, high traffic, high relevancy
sites you will in turn get a higher page rank. If
you link to lower page ranking sites at the other
end of the spectrum, in turn your page ranking could
be lower and your position will therefore be lower
in the rankings. This is only one of many measurements
and tests that Google performs on your site.
To determine the PageRank of your site and the site
you want to get a link from, get the Google
Toolbar.
9. What is Search Engine Spamming?
Search engine spamming is the act of deceiving or
trying unethical techniques for improving your search
engine position inorder to get your page a higher
listing in the search engine results page. Some of
the spamming techniques used are: invisible text on
the page, site mirroring, gateway pages, link farming,
tag based spam such as keyword loading, IP cloaking
& IP delivery, redirects etc.
Anyone caught using these techniques can have their
sites removed from the database or heavily penalized.
10. What is a directory?
A directory is a database of web sites. It is alittle
different from search engines and it does not rely
on Spiders instead they have these wonderful machines
called humans who review and submit the websites to
their directories. Yahoo! is one such example of a
directory.
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